You’ve got traffic, but no one’s buying, booking, or contacting you. Sound familiar? If your website looks great but doesn’t convert visitors into customers, here are five likely reasons — and how to fix them.
1. Slow Load Times
53% of users bounce if a page takes more than 3 seconds. Use tools like GTmetrix or PageSpeed Insights.
2. Confusing Navigation
A clear menu and CTA (Call to Action) can increase conversions dramatically.
3. Lack of Trust Signals
Testimonials, reviews, and certifications make users feel safer.
4. Poor Mobile Experience
Over 60% of traffic is mobile — your design must be responsive and intuitive.
5. Weak or Generic Copy
Clear, benefit-driven copy converts better than jargon or fluff.